Archive for September, 2007

We explore whether you should replace your order button with a phone calling system as mentioned by the legendary Gary Halbert.

“Destroy Your Order Button” - That’s the topic title of a popular marketing forum lately.

In the hot debate, the late Gary Halbert mentioned that you ought to replace your order button at your website with a phone calling system as it will boost your conversions many times.

This controversial topic caused a stir on the forum with different thoughts on the matter.

You seen it before… and most probably you have done it without being aware of it in the first place. Yes, that’s right. I am talking about the infamous phrase “Click here” that appears all over the internet. 

Think
“Click here to”
“Click to continue”
“Continue to article”
“Read more”
“Click to go to”

Go to google.com and just key in the word “Click here”.

You will be pleasantly surprised to find adobe reader download to be at the #1 spot for the keyword “Click here” because there are millions of people using the “Click here to download adobe reader” as the link anchor text.